Prowl

Energy drinks are touted as forms of fuel, not to sustain, but to accelerate and propel, to channel it as a catalyst for persistence. Now brand that as instinctive and primordial, marketed as releasing animal instincts to “prowl” through the day. Using design inspired by Ed Hardy’s use of animals and typography enhances the message of animalistic power and gives the package a feeling of wild freedom, while the colors and illustrations create an immersive feeling.