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BooHoo Hooch
Project Type
Packing Desgin
Nominated by a faculty member to be submitted to GDUSA Packaging Design Competition.
BooHoo Hooch is a bold new moonshine brand that playfully embraces the concept of the “adult baby.” This unique liquor line combines the nostalgic charm of childhood with the rebellious spirit of adulthood, offering a strong moonshine infused with fun, unexpected flavors like Cotton Candy and Cherry Cola. The brand’s visual identity leans heavily into a vintage baby aesthetic, featuring whimsical, retro-inspired designs on both the bottles and marketing materials. This nostalgic yet cheeky theme sets BooHoo Hooch apart, creating a memorable and unconventional brand experience that invites consumers to embrace their inner child while enjoying a grown-up indulgence.
