Cheer Creativity

Cheer Creativity was a freelance contract where the owner and I worked closely to develop a media presence that included a posting schedule, logo, and brand overhaul in order to augment their existing brand to today’s fast-paced algorithmic system. The goal was to bring in more customers and traffic for commissions work. As a consultant, we decided to focus on elevating the mascot and their primary color palette which included emphasizing purple and the theme of a feline space cat as the foundation. The demographic the creator found rapport led to the conclusion that a mascot-like graphic design portfolio and image-based content was the best way to appeal to the target audience.

The client and I are still working closely to create more consistent and engaging content across social media platforms and in-person convention events. Along with creating an exemplary customer experience, they receive their product in the mail, which allows an opportunity to make the customer feel special and seen, which is a great way to build a loyal and supportive community and retain commissioners as customers.